This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialized or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication. advertising or public relations functions of an organisation.

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This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation's marketing in addition to other duties.

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CRICOS code: 105497H

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Course Duration

Total Course Duration of 52 weeks include:

• Face-to-face sessions in the classroom

• Simulated business/real work place sessions

• Study Breaks

 

Entry Requirements

• Completion of BSB52415 Diploma of Marketing and Communication

       or

• Have completed the following units (or equivalent competencies):                                                                                                BSBMKG541 Identify and evaluate marketing opportunities; BSBMKG542 Establish and monitor the marketing mix; BSBMKG552 Design and develop marketing communication plans; BSBMKG555 Write persuasive copy; and BSBPMG430 Undertake project work. Equivalent competencies are predecessors to these units, which have been mapped as equivalent.                                                                              or

• Have four years equivalent full-time relevant work experience.

• Overseas student must have a minimum overall band of IELTS 5.5 or equivalent.

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Career Opportunities​

• Marketing Director

• Marketing Manager

• Marketing Coordinator

• Assessor

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Assessment

The units of competency are assessed using any of the following methods:                                                        

• Role Play

• Case Study

• Activities

• Written Test/Practical Test

• Simulated Business

• Projects

• Observation/Third-Party Report

 

Unit Competencies

• BSBMKG621  Develop organisational marketing strategy​

• BSBMKG622  Manage organisational marketing processes

• BSBMKG623  Develop marketing plans

• BSBTWK601  Develop and maintain strategic business networks

• BSBMKG624  Manage market research

• BSBMKG628  Lead organisational public relations

• BSBLDR601   Lead and manage organisational change

• BSBSTR601   Manage innovation and continuous improvement

• BSBCRT512   Originate and develop concepts

• BSBMKG541 Identify and evaluate marketing opportunities

• BSBMKG542 Establish and monitor the marketing mix

• BSBMKG552 Design and develop marketing communication plans

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Further Study

After Successful Completion of BSB60520 Advanced Diploma of Marketing and Communication, students can progress to undergraduate degree level studies at universities.